Privacy Policy
Last updated: March 17, 2026

1. Introduction
Rural Metro Fire Department — Central Arizona ("we," "us," or "our") operates this website at rmfcentral.org. This Privacy Policy explains how we collect, use, and protect information when you visit our site.

2. Information We Collect
Automatically collected: When you visit our site, we automatically collect certain information through cookies and similar technologies, including your IP address, browser type, pages visited, time spent on pages, and referring URLs. This data is collected through Google Analytics 4 (GA4) and Google Tag Manager.

Information you provide: If you submit our contact form, we collect your name, email address, phone number, and message content. This information is used solely to respond to your inquiry.

3. Cookies and Tracking Technologies We use the following third-party services that may place cookies on your device:

• Google Analytics 4 — tracks site usage and visitor behavior to help us improve our website. Data is anonymized and aggregated. Google Privacy Policy

• Google Tag Manager — manages and deploys tracking tags on our site. No data is collected by GTM itself.

• Meta (Facebook) Pixel — measures the effectiveness of our advertising and may be used to show relevant ads. Meta Privacy Policy

You can opt out of cookie tracking at any time using the cookie banner on this site or by adjusting your browser settings.

4. How We Use Your Information We use the information we collect to:

• Analyze website traffic and improve site performance

• Respond to contact form submissions

• Measure the effectiveness of our advertising

• Comply with legal obligations

We do not sell, rent, or share your personal information with third parties for their own marketing purposes.

5. Data Retention Contact form submissions are retained only as long as necessary to respond to your inquiry. Analytics data is retained according to the default retention settings of each respective platform.

6. Your Rights and Choices You have the right to:

• Opt out of cookie tracking via our cookie banner

• Request access to personal information we hold about you

• Request deletion of your personal information

• Opt out of targeted advertising

To exercise any of these rights, contact us at the address below.

7. Children's Privacy This site is not directed at children under the age of 13. We do not knowingly collect personal information from children.

8. Third-Party Links Our site may contain links to third-party websites, including ruralmetrofire.com. We are not responsible for the privacy practices of those sites.

9. Changes to This Policy We may update this Privacy Policy from time to time. The date at the top of this page reflects the most recent revision. Continued use of this site after any changes constitutes acceptance of the updated policy.

10. Contact Us If you have questions about this Privacy Policy or wish to exercise your data rights, contact us at:

Rural Metro Fire Department —
Central Arizona
Phone: 480.627.6200
Website: rmfcentral.org